Link Building for Local SEO: 5 Simple Strategies to Boost Your Rankings
Users want to connect to local businesses for their convenience.
According to Search engines like Google, Users search including “Near Me” are increasing 450+ percentage per year.
And the best part is that 81 percent of customers used Google to search queries on local business in 2022.
What does this mean for digital marketers?
Are you looking to reach your local consumers, then you need to ensure your business is easily found online. You need to place your products and services to the top of relevant local Google search rankings.
There is only single way to do this is by creating the power full link building; Specifically link building for local SEO.
Here you know how link building works, why it’s so important and how you can start creating your own link profile.
What Is Link Building for Local SEO?
In Link Building we take links from other websites back to yours. These links are known as “backlinks” is also known as “inbound links” or “incoming links” and this help to drive referral traffic to your websites. Local SEO is the step of Optimizing your websites to increase customers from a local region.
Link building for local SEO, then, is the process of creating backlinks from local businesses with keeping two goals in mind:
- Increase Your Visibility in Organic Local Searches
- Bringing more traffic from local customers most likely to take services or buy products from you
Why Link Building for Local SEO Matters?
There are 3 reasons local link building matters.
First, Search engine “Google” counts the number of backlinks you have when determining your page rank. If you have a higher number of quality backlinks then there are better chances of securing a page top ranking. According to google 67% of clicks go to the top 5 organic search results.
Second, Link Building for local SEO helps to drive relevant search engine traffic to your websites. If you target good keywords then you get more people who are serious about your services and products.
Third, If you want to build your brand’s visibility organically then the best way is link building. Better brand visibility helps you nurture prospects.
Best Strategies for Local SEO Link Building
Get ready to know my 5 best strategies on building backlinks.
1. Take Links From Local Review Websites
According to google research 98 percent of users read online reviews about local businesses and 85 % of users are searching for a high star rating.